We wouldn't be doing our jobs as creatives if we didn't put this in front of you.

As our Content Box program rolls out to NextHome agencies, we see an opportunity for something complementary at the national level.

While Content Box equips your agencies and agents with customized marketing tools, our Bobby Big Time concept creates standout national-level content that amplifies the NextHome brand across all markets.

Bobby Big Time is a real estate agent straight out of the 1980s, complete with power suits, brick phones, and "big shooter" catchphrases.

He's our playful jab at outdated industry stereotypes, embodying everything NextHome isn't: ego over service, agent over property, and flash over substance.

Through his over-the-top approach, Bobby highlights NextHome's modern, human-first philosophy by contrast.

In what promises to be a challenging 2025 for our country, he brings much-needed humor and levity that helps NextHome stand out, giving you a memorable edge when folks are ready to buy or sell a home or sign up as a NextHome franchisee.

Humor cuts through digital noise and creates emotional connections that standard real estate content can't match. It generates 2-3x more shares, increases brand recall by up to 70%, and positions NextHome as approachable and confident. There's a reason why Super Bowl ads lean on humor.

In a year where messaging missteps can instantly alienate half your audience, Bobby Big Time delivers something increasingly rare: content that unites rather than divides.

2025's fractured media landscape demands brands find new ways to engage without triggering backlash. Bobby's character-driven approach cuts through this challenge, offering NextHome franchisees across all regions content that builds connection through universal humor rather than navigating cultural landmines.

This isn't entertainment, it's strategic brand protection in an environment where traditional messaging approaches face unprecedented scrutiny and risk. Bobby provides your network the engaging content they need without the potential controversy they don't.

NextHome's provides franchisees with professional materials that showcase your branding. However, in today's increasingly competitive social landscape, even well-designed content faces challenges:

Bobby Big Time doesn't replace your current content strategy, he enhances it by adding a high-engagement component designed to work alongside your existing assets (including our snazzy Content Box.) This character-driven campaign creates a perfect content pairing:

It's not replacing what works, it's adding a new dimension that helps everything perform better.

This campaign delivers multiple advantages for NextHome at the national level:

For your individual NextHome offices, Bobby Big Time content offers:

As we roll out the Content Box program to your franchisees, Bobby Big Time represents the ideal complementary campaign.

While Content Box empowers individual agencies and agents with personalized marketing assets, Bobby serves a different purpose: creating brand-level entertainment that elevates the NextHome name across all markets.

Bobby drives engagement that benefits every franchisee without requiring their direct management or competing with agent-focused initiatives. Instead, Bobby strengthens the brand environment where your agents' Content Box materials can truly thrive.

Think of Bobby as the brand's charismatic ambassador who warms up audiences, making them more receptive to the personalized content your agencies and agents develop through our Content Box program.

This two-pronged approach, brand entertainment through Bobby plus agent-specific content through our Content Box, creates a comprehensive marketing system that addresses both brand recognition and local relevance.

Tech Stack Integration Opportunities

Bobby Big Time content can seamlessly integrate with NextHome's tech partners, creating natural crossover opportunities. From Bobby struggling with CRM inputs to celebrating wins with transaction management platforms, we'll incorporate your tech stack organically into storylines, reinforcing tool adoption while keeping content relatable and entertaining.

Dual-Purpose Character Strategy

With strategic creative development, Bobby becomes both an external brand ambassador and internal communications champion. This dual-purpose approach creates a consistent voice that resonates with consumers while simultaneously driving franchise engagement, tool adoption, and culture-building across the NextHome network—maximizing the character's value and impact.

At less than $10 per franchisee with corporate usage included, Bobby delivers nationwide brand consistency and engagement at a fraction of what individual production would cost.

The 12-month program allows for character development and audience building while providing a consistent content stream for all franchisees.

Thank you for considering bringing Bobby Big Time to life for NextHome. In today's crowded real estate landscape, distinctive, character-driven content creates the memorable moments that build lasting brand recognition.

We're excited about the possibility of creating something truly unique together, a character who embodies your brand values while cutting through the noise with humor, authenticity, and real-world relevance.